Brochure Campaigns
In an increasingly online and connected world brochures are still important.
Shoppers are kinetic.
Imagine the scene; you're attending a trade show or queuing to pay in a shop. If a company has a brochure and your interested, curious or quite simply love the images, you'll take the brochure, even though you have your smartphone in your pocket.
People pick up or accept a brochure, quite simply, because it's easier. A brochure is a memory jogger and in one gesture you can turn your attention to something else, safe in the knowledge that you'll find the brochure later; there's no need to start add the website and bookmark it for later.
Indeed, perhaps the website doesn't feature the image you love or maybe you simply don't have time to start extracting the information. The brochure, if designed and written well, will contain all the information you need on one convenient piece of paper.
Also, the act of handing over your brochure to a prospect is a way to connect. It's face-to-face and opens the door to conversation.
Brochures, of course, can also be emailed out or available as a download. Remember these key works
OFFER INCENTIVE ACTION
Offer something that will interest a person. Give them an incentive to take action and include a call to action.
Shoppers are kinetic.
Imagine the scene; you're attending a trade show or queuing to pay in a shop. If a company has a brochure and your interested, curious or quite simply love the images, you'll take the brochure, even though you have your smartphone in your pocket.
People pick up or accept a brochure, quite simply, because it's easier. A brochure is a memory jogger and in one gesture you can turn your attention to something else, safe in the knowledge that you'll find the brochure later; there's no need to start add the website and bookmark it for later.
Indeed, perhaps the website doesn't feature the image you love or maybe you simply don't have time to start extracting the information. The brochure, if designed and written well, will contain all the information you need on one convenient piece of paper.
Also, the act of handing over your brochure to a prospect is a way to connect. It's face-to-face and opens the door to conversation.
Brochures, of course, can also be emailed out or available as a download. Remember these key works
OFFER INCENTIVE ACTION
Offer something that will interest a person. Give them an incentive to take action and include a call to action.
Quarter PageCreated using two brand colours and conveying a clear message for readers
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Full PageCreated using one brand colour and delivering more detailed programme specific information
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